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Craft / Editorial commerceStudio concept
Folio
A ceramics studio concept with an editorial composition, warm tones and a close attention to texture.
An independent design study from the Parcha sample library. Fictional brand; presented as a concept.
The experience
Material character, translated to the screen.
Folio studies how a maker’s material world can shape an online experience. A split composition balances the written introduction with a large object photograph, keeping the collection intimate and easy to explore.
- Editorial commerce direction
- Collection presentation
- Material-led visual language
The design studyStudio concept
Parcha Lab
01
Start with the material.
Warm photographic details establish the texture and character of the objects.
02
Balance story and collection.
The split composition gives the studio’s perspective and its work equal attention.
03
Keep the invitation clear.
Restrained navigation and considered calls to action support the visual experience.