FR Air
Air conditioning and commercial refrigeration, presented in the language of Puerto Rico’s north-coast customers.
What Parcha brought to the web.
A visitor may arrive with a room that is not cooling, a new installation in mind or a commercial refrigeration problem. FR Air’s website organizes the offer around those recognizable situations, then explains maintenance, mini-split installation, repair and commercial refrigeration in dedicated pages. Spanish leads the experience, with an English version available.
- Start with the customer’s situation
- Show the idea clearly
- Make contact practical
Start with the customer’s situation
Service cards use familiar questions to introduce the appropriate service. The navigation connects these explanations to the process, coverage and request options.
Show the idea clearly
Interactive before-and-after comparisons explain the kind of maintenance being discussed. Their illustrations are identified as illustrative, rather than being presented as photographs of completed client work.
Make contact practical
Phone, WhatsApp and a quote-request form keep the next action visible. Service-area information helps visitors check where the business works before beginning the conversation.
From interest to the next step.
- Recognize the cooling or refrigeration need
- Read the relevant service
- Check coverage
- Call, use WhatsApp or request a quote