One page per service: the simplest SEO decision that works

The short answer

If your business offers several services, give each one its own page. A page about exactly what someone searched ranks better and converts better than a homepage that mentions everything. It's the most durable SEO decision a small business can make, and it costs structure, not tricks.

The guide

Why it works.

Google ranks pages, not businesses. When someone searches "roof sealing," the results are pages about roof sealing. A homepage that lists ten services in passing competes against pages dedicated to the one thing the searcher wants, and it loses. The click test is simple: which result would you tap?

What a service page needs.

The service explained in plain words. What it costs, or how pricing works if it varies. Proof: photos of that specific work. The areas you serve, written out. And one obvious way to contact you. That's it; length matters less than relevance.

What to avoid.

Thin, duplicated pages where only the town name changes (search engines discount them). Keyword stuffing. A single "services" page that's just a list: a list can't rank for each item the way a page can.

How many pages?

One per service people actually search. If you do three things, that's three service pages plus your homepage and contact: five pages, which is not a coincidence in how we size plans.

Commercial note

Commercial note. This principle is built into how we structure sites: Essential covers up to 5 pages, and Complete goes to 8 mostly so each service can rank on its own. Prices and details on the pricing page.

See pricing

Questions

Questions people actually ask about this.

How many service pages should a small business have?

One for each service people search for by name. If you offer three, that is three service pages plus a homepage and a contact page. Pages for services nobody searches add work without adding reach.

Will one page per service hurt my homepage?

No. Your homepage keeps doing what it is good at: your business name, your general category, and the first impression. Service pages compete for the specific searches a homepage was never going to win on its own.

Can I make a separate page for every town I serve?

Only if each page says something different and true about working in that town. Pages where nothing changes but the place name get discounted by search engines, and they read as filler to people too.

How long should a service page be?

Long enough to answer what the service is, what it costs or how pricing works, what the finished work looks like, and how to reach you. Relevance decides far more than word count.

Keep reading

The other guides.

All guides