No smoke, mechanisms only.
Short guides that explain how this actually works, whether or not you hire us. Each ends with a clearly marked commercial note, separated from the advice.
The guides
- 01
One page per service: the simplest SEO decision that works
If your business offers several services, give each one its own page. A page about exactly what someone searched ranks better and converts better than a homepage that mentions everything. It's the most durable SEO decision a small business can make, and it costs structure, not tricks.
Read the guide - 02
How to get Google reviews without begging
The reliable way to get Google reviews is to ask at the moment of satisfaction, make it one tap with your direct review link, and ask every time. No incentives (against Google's rules), no yearly blasts: a personal ask right after a job well done.
Read the guide - 03
Do you really have to pay monthly for a website?
Not necessarily. A monthly fee is justified when it buys a real running service: a booking system, active management, a mailbox. It is not justified for simply keeping a static site online, which today costs close to nothing. Know which one you're paying for before you renew.
Read the guide
About the guides
Questions about the guides themselves.
Who are these guides for?
Small business owners deciding how their website should work, and anyone who wants the reasoning before the recommendation. They assume no technical background, they are written in both languages and reviewed before publishing, and you can act on any of them with any provider, including on your own.
Are these guides a sales pitch?
No. The advice is meant to hold up whether or not you hire us. Each guide ends with a clearly marked commercial note, kept separate from the advice, and that block is the only place a guide points at our pricing. Skip the note and the rest of the guide still stands on its own.
How often are the guides updated?
We revise a guide when something it describes changes, such as a platform rule or a number we quote, and we correct the affected part instead of publishing a new post about it. There is no posting schedule here: a guide exists because small businesses keep asking that question, not to fill a calendar.
Commercial note
Commercial note. These principles are built into how we structure and price sites. Every number, inclusion, and exclusion is printed on the pricing page.